Is the health of your business really dependent on web based marketing?

Marketing is like a diet plan for your business. You chose and decide ahead of time what you will put into it. Like anything, it requires energy and follow through if you want to see results. It is common sense that increased revenue and an increase in marketing spending go hand in hand, but what are some of the most useful ways to increase revenue through marketing?

Laurie McCabe from emarketer.com tells us that the right web tools are what makes the difference in profit for small businesses.

“…the use of low-cost Web-based marketing tools is playing a strategic role in helping businesses succeed. Making a few changes to incorporate more online tools into the marketing mix seems to be a key ingredient to small business success.”

Which are the most effective practical marketing tools for small businesses?

1) Website

A properly done CMS based website will undergird the whole marketing process. Your website should be the center of information for your company and is your base for all marketing. A well done website which is easy to update can make or break your business. If you are not sure what a CMS based site is see Is a CMS for Me?

2) Search Engine Optimization

Proper SEO is an essential of doing business on the web today. Making yourself easily found by the right people is the number one science being discussed on the web today. To select effective keywords, putting yourself in the mind of the customer, and monitoring competitors are the basic keys for high rankings. For the basics of success in SEO see Straightforward SEO.

3) e-Newsletters

Permission Marketing is a focused medium which keeps you directly connected with your current customers, partners and business acquaintances. Sending out topical e-Newsletters is one of the most transparent and cost effective medium for reaching out.

4) Blogs & Social Media

Create a space where your customers can interact, and see another side of your business. Corporate Blogging & Social Media helps keep the conversation going with your customers on a more personal level. To find how Facebook, Twitter or LinkedIn can make a difference in your business read Social Media May Save Your Neck

Incorporating any of these four things could be a daunting task to take on yourself. As a busy executive, your time is best spent operating your business, not operating a website or implementing details of an online marketing plan. IT Hands focuses on understanding the business of our customers before making recommendations on implementing marketing solutions. Contact Us for a free consultation of how you can improve the health of your business through a marketing strategy that will fit your budget.