3 Easy Tips of How to Get Started on Twitter

Have you ever thought Twitter was just for teenagers, music groups and annoying sales people? If so, think again. Twitter has actually become one of the most powerful (and free) tools on the web to for ‘normal business people’ to share ideas, promote services and connect with other experts. If used incorrectly, Twitter can become a big distraction and waste of time. If used correctly companies and individuals of all shapes and sizes can use it to reach out to their target audience.

How can you or your company use it for your benefit instead of letting it become just another distraction to defer?

Web experts NellyYusupova from Digital Woman gives suggestions of how you can use Twitter for business.

• networking
• track your brand
• business development
• stay on top of trends in your industry
• crowd sourcing
• getting published
• getting testimonials
• attending events virtually
• meet people in person “Tweetups”
• promote specials

The Best 3 Ways to Get Started

1) Learn from the experts

For two weeks, just observe on Twitter before Tweeting much. Who are the popular Tweeters in your industry? What kind of information do they share? How do their followers respond? Once you figure out who the relevant experts are, follow them and contribute to their conversations thoughtfully.After a few weeks start posting intentionally. With Twitter quality maxes quantity. Make sure at the beginning your Tweets are thoughtful and helpful for other readers.

Regardless of your industry, you can start with the list of the 100 Best Business Tweeters.

2) Recycle Your Content

Do you already have a newsletter? Blog? Great case studies? Press release articles?

That is precisely the material you should share on Twitter!

Initially use Twitter to support your marketing plan. If you already have a facebook page, blog or newsletter going out announce it on Twitter. Link articles to your Twitter account which will be helpful for your readers and include keywords which will draw attention. Try not to ‘chest beat’ and talk too much about the accomplishments of your company. Share relevant articles and information that you find online which will help your followers.

Instead of recreating the wheel, utilize Twitter as a medium to announce what are you already doing.

3) Start your own conversation

One of the best ways you can use Twitter is to build loyalty with your customers and connections. By adding helpful material and sharing it with others you not only build a good reputation but share it with others

Michael from SMExaminer is a well known Social Media expert. On his Twitter page you will often see him building up and collaborating with Social Media consultants.

Below is a Tweet from Michael’s page. He is promoting an event “Social Media Success Summit” on his Twitter account. GuyKawaski and ChrisBrogan are both social media experts whose presence at the Summit will encourage others to come as well.Notice how he includes them in the post.

Michael not only announced this to his own followers, but made Chris and Guy look good when this post linked back to them as well. This post has the potential to reach thousands of people, which is definitely a win-win situation.

‘Patting each other on the back’ is a great way to build comradery with other experts in your industry and build a relevant online presence.

Whether you are a software & web development company, a lawyer, or a landscaping company you can utilize Twitter for your benefit with the right tools and focus. For a personalized consultation on how IT Hands can help you get Twitter set up for your business Contact Us.