How to Find Hidden Blog Material You Already Have.

Do you spend most of your day writing emails, responding to phone messages and in meetings? If so, we may have some good news for you. You can blog with minimal effort and look like a pro doing it.

Many people will tell you that you need to hire a freelance writer to start a blog. But the reality is- you already have everything you need.

How do you make time for a blog out of thin air?

By recycling your most valuable web asset…your content.

5 Hidden Sources for your Blog Content:

1) Emails

If you’re like most of us, you spend hours a day writing emails. Think back to how many times you have you explained a product or service in an email… most likely hundreds of times. Go back through your emails and see if any of it is blog material. What can you use that would be helpful for the world to read? By using what you’re already written, you can save hours.

2) Social Media Posts (like Twitter, Facebook)

If you are an avid social media user it is already natural to you to gravitate towards good content. Learn from the experts and see what they write about. How do they write? There is nothing wrong with using the content of other people in your blog (as long as you give them credit). If you

If you’re not a regular social media user, you should start by finding the experts. See Twitter for Beginners

By following the experts, you can get your finger on the pulse of what is essential reading material on the market. Observe what other users are commenting on. What are people reusing and sharing themselves.

3) Sales Material

Do you have powerpoints that you share with customers? Do you have training documents that you use for internal purposes? Chances are, these are loaded with valuable information that your customers need to know. This is also your best bet for sharing content that you want others to know about, since you probably wrote it with the customer in mind. Check your already existing sales material.

4) Surveys & Testimonials

The words of your customer carry heavy weight. While searching for material to blog about take a look through your customer surveys and see what information customers have left you in the past. What are the recurring questions they have? What did they wish you do better? Prove to them you are improving by writing a blog about those issues. What comments have customers left as testimonials? What do they like about what you’re doing? You can utilize customer feedback to gauge the popularity of potential blog topics.

5) Phone Calls

If you are on the phone most of the day, you likely are an expert on answering customers questions. Recall what the common questions are. What are the topics you discuss over and over with customers? If you have a script for sales calls, scan it for blog material. These common questions are most likely what your customer is wanting to hear.

Of course, if you have a good software to blog with, that will take you over the first hurdle. There are dozens of good blogging softwares out there (Wordpress, Typepad, Blogsmith to mention a few) and IT Hands will suggest the best one that meets your needs.

Even after looking at your current content, if you are still struggling to come up with material or how to put it together see our blog How to Overcome Writers Block or Contact us for a Free Consultation. We can help you figure out what to share with your customers.