Businesses are organic. There is an ebb and flow of changes that are constantly happening. If you are like the majority of us, you find it a challenge to keep your website up to date to reflect these changes. Are you tired of writing countless emails to your webmaster every time you want to make a change to your site? Are you unsure about the benefits of using a Content Management System (CMS)? Do you want to know which CMS is right for you?
If so read on…

In a CMS-based website, content is separated from layout. This means that the text of the site is separate from the cosmetics of the site. A non-technical person should have no problem changing a page without messing up major elements of the site. See our portfolio for websites that are built in a CMS.

How can a CMS benefit me?

Just to mention a few:

• Opportunity for reduced maintenance costs
• Relatively short learning curve
• Immediate and visible changes while you change the site
• Increased site security
• Ability to implement multiple languages
• Much more…

Keeping it running

Any website (like a car) must have regular maintenance done to keep it operating smoothly. You wouldn’t try to drive your car without gas? You wash your car, change the oil, and make repairs when needed. Just like a car, a website also requires regular maintenance. Besides SEO updates, browser compatibility updates, and malware monitoring, a website must also have its content kept up to date. It is more likely you will update your site, if you have direct access to it, right? A transparent flow of communication allows for you to communicate directly to your audience.

So you may be thinking: “Great, since I can do this myself, why do I need a web company?”
The simple answer comes from your good ole’ college Economics professor: cost benefit analysis.

Do you want to spend your precious time grueling over the details of your website or running your business?

The main point? Doing your website right takes time.

There are thousands of small details that blend together to make a site work seamlessly. A few of the bigger tasks are performing a proper web consultation planning session that helps you define the purpose of your site, quality graphic design that meets the market standard, secure hosting, and not to mention all that comes with thorough SEO and Search Engine Marketing. A CMS is a great way to manage content updates, but content is just one element of your site.

In Honor of your Economics professor, scribble out a mini cost benefit analysis on a paper napkin and ask yourself “How do I want to spend my time?”

The answer: Managing the major details of your company, not the major details of your website.

We want you to have full access to your site’s content and the ability to make content changes easily. But when it comes to the details and heavy lifting, let us do the job. We know CMS systems inside and out and will maintain quality control of your website while keeping it all of your web needs under one roof, so you spend time focusing on your core business.

Ask us how we can make a CMS work for you.